3 SUBTLE PERSUASION TECHNIQUESGabriel Wilensky
E very day advertisers, politicians, and all sorts of people want to persuade you to believe one thing or another. They may use one or more different persuasion techniques to achieve this. Sometimes it’s through the things they say; other times it’s with what they do not say. Yet other times it is through how they say it. The common denominator is the words used, and there’s a very good reason for this: language is very powerful.
It is for this reason that anyone trying to convince you of their position will choose their words carefully. These manipulators know the ordinary meaning these words have. But words have another meaning, that of connotation. This is the suggested meaning, one that is implied and is influenced by culture, location and the times. This implied meaning can be very powerful, and of course people trying to convince you use these terms with full knowledge of their additional implied meaning, and with the full knowledge of how they can influence you.
How are they actually influencing your thoughts or actions?
They are doing it by:
- Selecting certain words over others in their carefully crafted messages.
- By phrasing questions in such a way that they elicit a specific response.
Consider the following situation: someone you know plays the guitar in a rock band. He parties hard, hangs out with some unsavory people and is rarely home with his family. How would you describe him?
The words you choose to describe someone not only says something about him, it also says something about what you think of him. Even though each of those three words could be used to describe that person accurately, by choosing one you will be revealing your own bias: from positive through neutral to negative. Whichever term you choose will convey your perception of him, regardless of whether you intended to do so or not.
This sort of thing happens all the time. As a consequence you are constantly influencing others by imparting your opinions about something or someone, and of course others are just as frequently consciously or unconsciously manipulating you as well!
The words you choose to describe someone not only says something about him, it also says something about what you think of him.
What do you think?
Share your thoughts with the Thought Academy community in the Comments section below.
DON’T LET PEOPLE INFLUENCE YOU WITHOUT YOU EVEN REALIZING
Get our FREE practice exercises so you can train yourself to recognize the three subtle persuasion techniques described in this article.